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The web site states the following, "The best Brighton Boutique Hotel located in the best Brighton Seafront Square! Voted Best Brighton Boutique Hotel! We have sassy personality, fun, style and genuine personal friendly service! And great value offers to make those budgets stretch further! And with 16 years of luxury hotel experience, our Awards are testament that we are giving you what you want! Sea Spray offers you a genuine friendly service, where we really do care that you have a great time in Brighton! Central location with sea views." The meta header had Vegetarian hotel Brighton as the first optimized keyword. This keyword is followed by Themed Hotel Brighton, Family Hotel Brighton, and Sea view hotels Brighton which isn't as important as Vegetarian hotel Brighton. The other words seaspraybrighton.co.uk uses is Boutique Hotel Brighton. Brighton Boutique Hotel is included and will not be seen by search parsers.